You spend 60% more money to acquire new customers than to retain old ones.
Every business needs customers to achieve its desired growth.
Over the years statistics has shown that offering great customer service is a n effective way to grow your business because it
Mrs Cynthia runs a healthy food store called CYNTIS TREATS which started as aside hustle from the comfort of her home. The business grew so fast that she had to resign her job to focus on the business.
Within 6 months she had opened 3 branches within the same city she was so happy that her business was growing.
Suddenly customer complains became too much, she started losing customers, sales became low in those stores. After little research and taking time to visit all the branches to observe their activities and she found out her customer facing staff (sales reps , customer care agents, front desk) were not representing his brand properly.
A friend of her’s referred this E-book to her and after reading it, she then mandated all of her managers and staff to get a copy and read.
In her own words this book takes the Nigerian unique perspective into consideration just as her friend mentioned. It helped her staff change their attitude and approach which in no time improved customer loyalty, referrals and increased sales.
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