social mediia manager job description


Social Media Managers are responsible for planning, implementing, managing and monitoring a company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.


  • Meeting with clients to discuss their goals.
  • Researching the client’s brand to become familiar with their identity.
  • Creating content for the client.
  • Setting up a posting schedule for all content.
  • Updating social media accounts with new images when needed.
  • Monitoring social media metrics.
  • Researching target markets to adapt content accordingly. 
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train other in the team
  • Provide constructive feedback
  • Adhere to rules and regulations
  • Present to Senior Management


  • Good time-management skills
  • Great interpersonal, presentation and communication skills
  • BSc degree in Marketing or relevant field
  • A degree in Media or training in Social Media.
  • Knowledge of social media scheduling software.
  • Familiarity with monitoring metrics.
  • Experience with Photoshop (proficiency preferred).
  • A professional demeanor when talking to clients.
  • Excellent time management skills.
  • Outstanding written communication skills.


A Social Media Manager is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

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