WHO IS A SOCIAL MEDIA MANAGER ?

Social Media Managers are responsible for planning, implementing, managing and monitoring a company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

DUTIES: 

• Meeting with clients to discuss their goals.
• Researching the client’s brand to become familiar with their identity.
• Creating content for the client.
• Setting up a posting schedule for all content.
• Updating social media accounts with new images when needed.
• Monitoring social media metrics.
• Researching target markets to adapt content accordingly. 
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

REQUIREMENT: 

• Good time-management skills
• Great interpersonal, presentation and communication skills
• BSc degree in Marketing or relevant field

• A degree in Media or training in Social Media.
• Knowledge of social media scheduling software.
• Familiarity with monitoring metrics.
• Experience with Photoshop (proficiency preferred).
• A professional demeanor when talking to clients.
• Excellent time management skills.
• Outstanding written communication skills.

CONCLUSION

A Social Media Manager is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.