WHO IS A STORE MANAGER?

A Store Manager is responsible for overseeing the daily operations of a store, making sure it runs smoothly and effectively. Their duties include motivating sales teams, creating business strategies, developing promotional material, and training new staff. Also known as a Store Supervisor.

DUTIES: 

• Deliver excellent service to ensure high levels of customer satisfaction.
• Motivate the sales team to meet sales objectives by training and mentoring staff.
• Create business strategies to attract new customers, expand store traffic, and enhance profitability.
• Hire, train, and oversee new staff.
• Respond to customer complaints and concerns in a professional manner.
• Ensure store compliance with health and safety regulations.
• Develop and arrange promotional material and in-store displays.
• Prepare detailed reports on buying trends, customer requirements, and profits.
• Undertake store administration duties such as managing store budgets and updating financial records.
• Monitor inventory levels and order new items.

REQUIREMENT: 

• HND/BSc in Business Administration or relevant field preferred.
• A minimum of 3 years’ experience working in a retail environment, ideally in a managerial role.
• Strong leadership and customer management abilities.
• Customer service-oriented with in-depth knowledge of basic business management processes.
• Excellent communication and interpersonal skills.

SUMMARY

Store managers also ensure customer needs are met, complaints are resolved and service is quick and efficient. They also ensure all products and displays are merchandised effectively to maximize sales and profitability. Forecast staffing needs and develop a recruiting strategy to provide optimal staffing in all areas.